Ongoing Research

The Role of Information & Influence Campaigns in Structuring Public Responses to U.S. policy, 1988 – 2015 (with Bob Brulle, Drexel University)

There is a growing consensus that public debate has been transformed through the increased use of information and influence campaigns (IICs) by a range of organizations to affect political decision-making around a variety of nationally important issues. This research aims to explain the extent and impact of these strategic communications campaigns on debates over climate change. The overall objective of this research is to critically inquire into the extent, influence, and impact of professional advocacy campaigns on debates in the public sphere. The research will explain the extent and impact of strategic communications campaigns on political and public responses to specific policy efforts.

This project is funded by the National Science Foundation.


Books and Edited Collections

Branding the Nation: The Global Business of National Identity. New York: Oxford University Press, 2013.

Reviews: LSE Review of Books (9 Feb 2014); Times Higher Education UK (23 Jan 2014); Global Media and Communication 10.2 (2014); International Journal of Media and Cultural Politics 10.2 (2014); Digital Icons 11 (2014); Political Communication 31.4 (2014); Economic Sociology_The European Electronic Newsletter 16.2 (2015)

Cultures of Circulation.” Guest editor with Ailsa Craig. Special issue of Poetics: Journal of Empirical Research in Culture, the Media, and the Arts 40.2 (Spring 2012).

Blowing Up the Brand: Critical Perspectives on Promotional Culture. Co-edited with Devon Powers. New York: Peter Lang, 2010.

Reviews: Popular Communication 9.1-2 (2011), The Communication Review 14.2 (2011), Reviews in Cultural Theory 2.1 (2011); Journal of Communication 61.5 (Oct 2011); Journal of Mass Media Ethics26.4 (2011); Canadian Journal of Communication 37 (2012).

Journal Articles

2015:  “Understanding the Impact of the Transnational Promotional Class on Political Communication.” International Journal of Communication 9: 2007-2026. Special Issue on Qualitative Political Communication, eds. Dave Karpf, Rasmus Kleis Nielsen, Daniel Kreiss, and Matthew Powers.

2015: “Branding History at the Canadian Museum of Civilization” (with Miranda Brady). Canadian Journal of Communication 40.2 (2015): 165-184.

2014: “Confidence Game: Marketing Wellbeing in Economic Surveys.” European Journal of Cultural Studies 17.3: 244–257.

2013: “Market(ing) Activism: Lush Cosmetics, Ethical Oil, and the Self-Mediation of Protest.” JOMEC(Journalism, Media and Cultural Studies) 4: 1–21.

2012: “Introduction: Cultures of Circulation” (with Ailsa Craig). Poetics: Journal of Empirical Research in Culture, the Media, and the Arts 40.2 (Spring): 93-100.

2010:Providing Emotions since 1534: The Politics of Visibility in Quebec’s Tourism Brand.” Quebec Studies 48: 35-52.

2009:How to Do Things with Brands: Uses of National Identity.” Canadian Journal of Communication 34.2: 291-296.

2008:Living the Brand’: Nationality, Globality, and the Identity Strategies of Nation Branding Consultants.” International Journal of Communication 2: 41-65.

2005:SUV Ads and the Consumption of Nature.” Invisible Culture 9 (Fall).

Other Published Work

2014:What’s So Social about Social Media?” Review Essay. Public Books. Jan 2014.

2013: The Transnational Promotional Class and the Circulation of Value(s).” In The Routledge Companion to Advertising and Promotional Culture, eds. Matt McAllister and Emily West. New York: Routledge, 2013: 159-174.

2010: “Introduction: Blowing Up the Brand” (with Devon Powers). Pp. 1-26 in Blowing Up the Brand: Critical Perspectives on Promotional Culture, eds. M. Aronczyk and D. Powers. New York: Peter Lang, 2010.

2010: “Nationalism” (with Craig Calhoun). Pp. 490-497 in Political and Civic Leadership, ed. Richard A. Couto. 2 vols. SAGE Reference Series.

2007:New and Improved Nations: Branding National Identity.” Pp. 105–128 in Practicing Culture, eds. Craig Calhoun and Richard Sennett. London: Routledge, 2007.