Books and Edited Collections

A Strategic Nature: Public Relations and the Politics of American Environmentalism. With Maria I. Espinoza. Under contract with Oxford University Press.

Branding the Nation: The Global Business of National Identity. New York: Oxford University Press, 2013.

Reviews: LSE Review of Books (9 Feb 2014); Times Higher Education UK (23 Jan 2014); Global Media and Communication 10.2 (2014); International Journal of Media and Cultural Politics 10.2 (2014); Digital Icons 11 (2014); Political Communication 31.4 (2014); Economic Sociology_The European Electronic Newsletter 16.2 (2015)

Blowing Up the Brand: Critical Perspectives on Promotional Culture. Co-edited with Devon Powers. New York: Peter Lang, 2010.

Reviews: Popular Communication 9.1-2 (2011), The Communication Review 14.2 (2011), Reviews in Cultural Theory 2.1 (2011); Journal of Communication 61.5 (Oct 2011); Journal of Mass Media Ethics 26.4 (2011); Canadian Journal of Communication 37 (2012).

Special issue editor: “Publicity and Transparency.” With Tim Wood. American Behavioral Scientist (Fall 2020).

Special issue editor: “Apprehending PR as a Promotional Industry.” With Lee Edwards and Anu Kantola. Public Relations Inquiry 6.2 (June 2017).

Special issue editor: “Cultures of Circulation.” With Ailsa Craig. Poetics: Journal of Empirical Research in Culture, the Media, and the Arts 40.2 (Spring 2012).


Journal Articles

2020: “Brands and the Pandemic: A Cautionary Tale.” Social Media & Society.

2020: “Publicity and Transparency.” American Behavioral Scientist. (With Tim Wood).

2020: “Corporate Promotion and Climate Change: An Analysis of Key Variables Affecting Advertising Spending by Major Oil Corporations, 1986-2015.” (Lead author: Robert Brulle, co-authors Melissa Aronczyk and Jason Carmichael.) Climatic Change.

2019:Sustainable Communication: Green PR and the Export of Corporate Environmentalism, 19891997.” (With Maria I. Espinoza). Environmental Sociology 5(3): 308–322.

2018: “Public Relations, Issue Management, and the Transformation of American Environmentalism, 1948–1992.” Enterprise & Society 19(4): 836–863.

2018: “Environment 1.0: Infoterra and the Making of Environmental Information.” New Media & Society (Online First edition.)

2017: “Apprehending PR as a Promotional Industry” (with Lee Edwards and Anu Kantola). Public Relations Inquiry 6.2: 139-155.

2017: “Portal or Police? The Limits of Promotional Paratexts.” Critical Studies in Media Communication 34.2: 111–119.

2015:Understanding the Impact of the Transnational Promotional Class on Political Communication.” International Journal of Communication 9: 2007-2026. Special Issue on Qualitative Political Communication, eds. Dave Karpf, Rasmus Kleis Nielsen, Daniel Kreiss, and Matthew Powers.

2015: “Branding History at the Canadian Museum of Civilization” (with Miranda Brady). Canadian Journal of Communication 40.2 (2015): 165-184.

2014: “Confidence Game: Marketing Wellbeing in Economic Surveys.” European Journal of Cultural Studies 17.3: 244–257.

2013: “Market(ing) Activism: Lush Cosmetics, Ethical Oil, and the Self-Mediation of Protest.” JOMEC (Journalism, Media and Cultural Studies) 4: 1–21.

2012: “Introduction: Cultures of Circulation” (with Ailsa Craig). Poetics: Journal of Empirical Research in Culture, the Media, and the Arts 40.2 (Spring): 93-100.

2010:Providing Emotions since 1534: The Politics of Visibility in Quebec’s Tourism Brand.” Quebec Studies 48: 35-52.

2009:How to Do Things with Brands: Uses of National Identity.” Canadian Journal of Communication 34.2: 291-296.

2008:Living the Brand’: Nationality, Globality, and the Identity Strategies of Nation Branding Consultants.” International Journal of Communication 2: 41-65.

2005:SUV Ads and the Consumption of Nature.” Invisible Culture 9 (Fall).


Other Published Work

2020: “Public Communication in a Promotional Culture.” Media Research for Changing Societies. Adrienne Russell and Matt Powers, eds. Cambridge University Press.

2020: “Environmental Countermovements: Organized Opposition to Climate Change Action in the United States.” (lead co-author: Robert Brulle.) Handbook of Global Sustainability Governance. London: Routledge. 

2018: “Branding National Identity in an Unequal World.” Oxford Handbook of Consumption. Frederick Wherry and Ian Woodward, eds. 

2017: “Narratives of Legitimacy: Making Nationalism Banal.” In Everyday Nationhood, Michael Skey and Marco Antonsich (Eds.). Palgrave Macmillan.

2017: “Nation Branding: A Twenty-first Century Tradition.” In Nation Branding in Modern History, C. Viktorin, M. Will, J. Gienow-Hecht, & A. Estner (Eds.). Berghahn Books.

2017: “Raw Materials: Natural Resources, Technological Discourse, and the Making of Canadian Nationalism.” Pp. 58–82 in National Matters: Materiality, Culture and Nationalism, Geneviève Zubrzycki (Ed.). Stanford University Press.

2017: “Nation Branding and Internet Governance: Framing Debates over Freedom and Sovereignty” (with Stanislav Budnitsky). Pp. 48–65 in The Net and the Nation-State: Multidisciplinary Perspectives on Internet Governance, Uta Kohl (Ed.). Cambridge University Press.

2014:What’s So Social about Social Media?” Review Essay. Public Books. Jan 2014.

2013: The Transnational Promotional Class and the Circulation of Value(s).” In The Routledge Companion to Advertising and Promotional Culture, eds. Matt McAllister and Emily West. New York: Routledge, 2013: 159-174.

2010: “Introduction: Blowing Up the Brand” (with Devon Powers). Pp. 1-26 in Blowing Up the Brand: Critical Perspectives on Promotional Culture, eds. M. Aronczyk and D. Powers. New York: Peter Lang, 2010.

2010: “Nationalism” (with Craig Calhoun). Pp. 490-497 in Political and Civic Leadership, ed. Richard A. Couto. 2 vols. SAGE Reference Series.

2007: “New and Improved Nations: Branding National Identity.” Pp. 105–128 in Practicing Culture, eds. Craig Calhoun and Richard Sennett. London: Routledge, 2007.