_MG_2450About Melissa Aronczyk…

I am an Associate Professor in the School of Communication and Information at Rutgers University. I write and teach about issues related to media, identity, and public life.

I have two books out: Branding the Nation: The Global Business of National Identity, available from Amazon or via Oxford University Press; and Blowing Up the Brand: Critical Perspectives on Promotional Culture, an edited book with Devon Powers, available from Amazon. You can hear me talk about the ideas in my book, Branding the Nation, on the New Books Network podcast or on the National Public Radio show Marketplace.

Here at Rutgers I’m a Faculty Associate with the Eagleton Institute of Politics and Affiliated Graduate Faculty with the Department of Sociology.

I’m also a Faculty Fellow with the Center for Cultural Sociology at Yale University.

I have a Ph.D. from the Department of Media, Culture and Communication at New York University.

Right now I’m working on an NSF-funded project on public relations and public policy.

Contact Information

Melissa Aronczyk, PhD
Associate Professor, School of Communication and Information
Rutgers University, USA

Recent & Upcoming Events

Society for the History of Recent Social Science (HisReSS) Conference
Rotterdam, The Netherlands
June 2017

American Sociological Association Annual Meeting
Montreal, Canada
August 2017

Public Relations Society of America Annual Conference
Boston, MA
October 2017

The Climate of PR: Public Relations and the Making of Environmentalism
Marketing Research Seminar Series
Schulich School of Business, York University, Toronto, Canada
November 2017

Social Science History Association (SSHA)
Montreal, Canada
November 2017