_MG_2450About Melissa Aronczyk…

I am an Associate Professor in the School of Communication and Information at Rutgers University. I write and teach about issues related to media, identity, and public life.

I have two books out: Branding the Nation: The Global Business of National Identity, available from Amazon or via Oxford University Press; and Blowing Up the Brand: Critical Perspectives on Promotional Culture, an edited book with Devon Powers, available from Amazon. You can hear me talk about the ideas in my book, Branding the Nation, on the New Books Network podcast or on the National Public Radio show Marketplace.

Here at Rutgers I’m a Faculty Associate with the Eagleton Institute of Politics and Affiliated Graduate Faculty with the Department of Sociology.

I’m also a Faculty Fellow with the Center for Cultural Sociology at Yale University.

I have a Ph.D. from the Department of Media, Culture and Communication at New York University.

Right now I’m working on an NSF-funded project on public relations and public policy.


Contact Information

Melissa Aronczyk, PhD
Associate Professor, School of Communication and Information
Rutgers University, USA
melissa.aronczyk@rutgers.edu

Recent & Upcoming Events

Cultural Studies Association Annual Conference
Panel: Performing Transparency in Environmental Politics
Paper: Public Communication in a Promotional Culture  
30 May – 1 June 2019

International Communication Association Annual Conference
Panel: Nationalizing Media in a New Era of Populist Politics
Panel: Corporate Benevolence and Global Media Culture
Washington, DC
24-28 May 2019

Promoting the Nation in Troubled Times: Branding, Diplomacy & Strategic Communications in a Polarized World
International Symposium
Loughborough University, UK
20-21 March 2019