_MG_2450About Melissa Aronczyk…

I am an Associate Professor in the School of Communication and Information at Rutgers University. I write and teach about issues related to media, identity, and public life.

I have two books out: Branding the Nation: The Global Business of National Identity, available from Amazon or via Oxford University Press; and Blowing Up the Brand: Critical Perspectives on Promotional Culture, an edited book with Devon Powers, available from Amazon. You can hear me talk about the ideas in my book, Branding the Nation, on the New Books Network podcast or on the National Public Radio show Marketplace.

Here at Rutgers I’m a Faculty Associate with the Eagleton Institute of Politics and Affiliated Graduate Faculty with the Department of Sociology.

I’m also a Faculty Fellow with the Center for Cultural Sociology at Yale University.

I have a Ph.D. from the Department of Media, Culture and Communication at New York University.

Right now I’m working on an NSF-funded project on public relations and public policy.

Contact Information

Melissa Aronczyk, PhD
Associate Professor, School of Communication and Information
Rutgers University, USA

Recent & Upcoming Events

“Global Warming, Strategic Communication, and the Anxieties of Influence”
Guest Lecture @ Media Activism Research Collective
University of Pennsylvania
Thursday 18 January 2018

“Consulting the Consultants: Methodological Pluralism & Pragmatism when Studying Communications Intermediaries”
Panel Presentation with Melissa Aronczyk, Sarah Ganter, Anu Kantola, Rasmus Kleis Nielsen, & Daniel Kreiss.
International Communication Association Annual Meeting
Prague, Czechoslovakia
24-28 May 2018

Symposium: The Shifting Landscape of Public Communication
University of Washington (Seattle)
25-26 October 2018

Nation Branding in Troubled Times: Selling the Nation in Brexit Britain and Trump’s USA
Loughborough University Nationalism Network & Institute for Advanced Study
Leicestershire, UK