Melissa Aronczyk


Melissa Aronczyk is Assistant Professor in the School of Communication and Information at Rutgers University. Her research and teaching address critical issues in promotional culture, nationalism and national consciousness, and political and cultural interpretations of globalization. Her book, Branding the Nation: The Global Business of National Identity, is available from Amazon or via Oxford University Press.

She is a 2014/15 Faculty Fellow with the Rutgers Center for Historical Analysis; she is also a Faculty Fellow with the Center for Cultural Sociology at Yale University

Professor Aronczyk holds a Ph.D. from the Department of Media, Culture and Communication at New York University.

She is co-editor (with Devon Powers) of Blowing Up the Brand: Critical Perspectives on Promotional Culture (New York: Peter Lang, 2010).

Professor Aronczyk has held positions as researcher at the Canadian Consulate General in New York and as an editor at the Social Science Research Council in New York City.

She is currently Secretary of the Popular Communication Division of the International Communication Association.